About Us

We are Lisa and Emily, and this is our Small Good Thing.

We used to be even smaller. We sold fruit and veg out of boxes, down the pub on a Saturday morning.  We had little cardboard signs for everything, and we could fit the whole shop on a folding table.

Neither of us had a clue about veg when we started.  But how long can you spend moaning about plastic waste and climate change, without doing something about it?  Nobody’s changing the world with one shop, but small good things have a way of adding up.

We saved every penny and we got our deposit together.  We were over the moon when we found our premises, slap bang in the middle of our own community.

One thing led to another, and now here we are, running a multinational franchise.  Nah, just kidding.  We’re doing alright though.  We were nominated as Best Shop in the BBC Food and Farming Awards in 2019, still pretty chuffed about that.  Here’s us with a blurry Hugh Fearnley Whittingstall.

Just hanging out with Hugh Fearnley Whittingstall, as you do

If you’re wondering what we do that impressed them so much, it’s simple, really.

Always organic. All our fruit and veg is organic, along with most of our dry goods and whole foods.  Why?  Here’s why.

Committed to waste reduction. We’re not zero waste.  It’s not for lack of trying – unfortunately, there’s always going to be something ends up in a bin somewhere.  But the reason we started this shop was to give people an alternative to the madness of excessive packaging, and a chance to live more sustainably.  We use dispensers for dry goods, we sell laundry liquid and detergents by weight, and at the end of the week, we turn our unsold stock into delicious soup that we can sell.  Here’s some more info on our waste reduction policies.

Committed to our local suppliers. Unfortunately, the UK can’t sustain its own food supply all year round, so there are times when we (and everyone else) have to rely on imported produce.  We keep it seasonal though so that the stuff on the shelves is usually the best British food you can get, all year round.

H Swinburn testimonial